CHAAC is a mexican outdoor gear and equipment company with a focus on drinkware;
their product designs are inspired by mexican indigenous tribes.
Chaac is also the name of the mayan deity of rain and thunder. After a long research I decided to represent the deity in the logo, along with other mayan elements such as the mayan numbers which, if read in the right order, represent the numbers 2, 0, 1, and 7: 2017, year in which the company was founded.
